Old Ford Bronco

Your resource for old bronco information 1966-1996.

old ford bronco

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1970 Ford Bronco

1968 Ford Bronco

  • VR Frame Upgrade & Hardtop
  • Trim: Midnight Package
  • Color: Eruption Green
  • Interior: Black Double Diamond
  • Engine: Gen III 5.0L Coyote V8
  • Transmission: 10-Speed Automatic Overdrive

First Generation (1966-1977)

The first-generation Ford Bronco was introduced in 1966 as a compact SUV. It featured a simple, utilitarian design with a removable hardtop or soft-top, making it an instant hit among outdoor enthusiasts. Initially offered with a 170 cubic-inch inline-six engine, it was later upgraded to a more powerful 302 cubic-inch V8. This generation of the Bronco is now highly sought after by collectors for its classic styling and historical significance.

The Bronco was born out of the need for a versatile off-road vehicle. It was designed to compete with the Jeep CJ-5 and the International Harvester Scout. With its short wheelbase and exceptional approach and departure angles, it was highly maneuverable on challenging terrains. Its no-frills interior and rugged construction made it a favorite among those who craved adventure.

The early Bronco's popularity soared, thanks in part to its various body styles, including a roadster, half-cab pickup, and wagon. It was equally at home on the trail as it was on the road, appealing to a wide range of buyers. This generation laid the foundation for the Bronco's reputation for off-road prowess.

1966 Ford Bronco

In addition to its mechanical prowess, the first-generation Ford Bronco also played a pivotal role in pop culture. It became an icon on both the big and small screens. Perhaps the most famous Bronco of this generation was the white 1967 Bronco Roadster driven by O.J. Simpson during his infamous 1994 police chase. This televised event catapulted the Bronco into the public consciousness, further cementing its status as a legendary American vehicle.

Furthermore, the first-generation Bronco was known for its adaptability. It wasn't just a rugged off-roader; it was a canvas for customization. Many owners personalized their Broncos with various modifications, ranging from lift kits and oversized tires for off-roading to stylish paint jobs and unique interior treatments for urban cruising. This adaptability made the Bronco a symbol of personal expression and freedom, reflecting the spirit of the 1960s and '70s.

The first-generation Ford Bronco's legacy continues to thrive in the hearts of enthusiasts and collectors, and its spirit lives on in the modern iteration of the Ford Bronco, which pays homage to its heritage while incorporating modern technology and safety features. This enduring appeal is a testament to the enduring charm and timeless design of the original Bronco, a vehicle that truly left an indelible mark on automotive history.


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